Brand Identity & Naming
Canonical Names
To keep the community's identity clearly independent, we define the brand name and how it is signed as follows:
| Context | Form | Notes |
|---|---|---|
| Full name (zh) | 重庆理工大学开源计划 | Positions the community's background and audience |
| Full name (en) | CQUT Open Project | Full name in international and tech communities |
| Abbreviation | CQUT-OSP | Reserved for documents and internal communication |
| Core identity | OpenProject | Main brand name used in the horizontal logo |
| GitHub identifier | CQUT-OpenProject | Organization identifier on GitHub |
| Design system | CQUT-OSP Design | This visual language design system |
Use the full name on first appearance; afterwards you may refer to "CQUT-OSP" or the "OpenProject" community.
Cultural Elements
The following cultural elements align with the university's official visual identity manual and are used for promotional materials, merchandise, and campus cultural contexts:
| Element | Content | Usage |
|---|---|---|
| University motto | 明德笃行 自强日新 | Reflects the university's educational philosophy; available in horizontal and vertical layouts |
| Founding year | 1940 | Used in promotional materials, merchandise, campus decor |
| Abbreviation | CQUT | Only for secondary use; official documents must use the full university emblem |
| Supporting motifs | Wing and runway line art | Extends the emblem's wing and runway motifs for brand expression |
Cultural elements only help the community convey the university's background and spirit in promotional materials; they do not change who owns the community's brand assets. The university's official full emblem (crest + wordmark) is a registered trademark that requires written authorization from the university. See the official VI reference for usage.
Description Statements
Recommended one-sentence description:
CQUT-OSP collects, maintains, and connects open-source projects and contributors related to Chongqing University of Technology.
Recommended short English statement:
Open campus projects, built together.
Distinct Visual Identity
The "CQUT" in the name states who the community serves; the community operates independently.
Visually, the horizontal logo uses a vertical divider to lay out the mark next to OpenProject and 重庆理工大学开源计划; the divider separates the community it serves from its independent identity in layout, avoiding confusion with official identity.
The community brand's colors, typefaces, and supporting motifs align with the official university VI, but the community logo is an independent graphic asset. The university emblem, official document layouts, and the graphics of campus administrative bodies are university trademarks and copyrighted assets that may not be used without written authorization, preserving the community's independent visual identity.
The following unified statement must appear in the website footer, the about page, and any flow involving third-party authentication:
「重庆理工大学开源计划」是由学生与贡献者独立维护的非营利开源社区，不代表重庆理工大学官方立场。
Expressing Project Ownership
- Organization-maintained: use "Maintained by CQUT-OSP".
- Hosted by the community but independently maintained: use "Hosted in CQUT-OSP; copyright and maintenance belong to the original project authors".
- Course projects: state the course, semester, and its experimental nature.
- External projects: never suggest official endorsement through logo placement.